Courses

Power Publishing: Your Step-by-Step Guide to Writing for Top Publications

Do you want to become a Forbes contributor? Write for Inc.? Get your articles in Entrepreneur, Fast Company, Business Insider, Fortune? This is the only masterclass that takes you through the entire process, step by step, and pairs you up with a live coach for one-on-one assistance. If you’re looking to take your career or business to the next level by becoming a thought leader, you’ve come to the right place.

If you’re ready to sign up and don’t need any other information, then click the button to go straight to our pricing options. If you want more details on the masterclass, read on!

 

How I Became a Contributor to Forbes, Mashable, TechCrunch, & More

Hi, I’m Josh Steimle, and just a few short years ago, I was just your basic overwhelmed entrepreneur with a big vision and seemingly no way to achieve it. My marketing agency was struggling and ironically, the investments I was making in marketing weren’t working out.

I decided to try something new. PR.

I approached my friend who ran a PR firm and asked her to help me. I told her I wanted to get the logos of big business publications on my website so I too could say “As seen in…Forbes, Mashable, TechCrunch,” and so forth.

Rather than her PR firm writing and pitching articles about me, my friend had a different idea. My friend knew I was a decent writer–I had been blogging for over 10 years (not that anyone other than my friends and family had noticed).

“Why don’t you write an article and let’s pitch that?”

So I wrote an article and my friend helped get it placed in Fast Company.

Wow. That felt good. This was my first article in anything other than small, local magazines and newspapers.

Then my friend did one better. She helped me attract the attention of an editor at Forbes.

And because my writing happened to be right where he wanted his publication to go next, I found myself, almost by accident, in a coveted spot as a Forbes contributor.

Not that I knew what to do with it. I wrote articles about startups and entrepreneurship. It was fun, but it took a lot of time and wasn’t building my business at all. Then I made a critical change.

I started writing about what I did. 

What did I do? I ran a marketing agency. I started writing articles answering the questions I commonly received from potential clients. I wrote about the challenges of running an agency and working with clients. I wrote about marketing that worked, and marketing that didn’t work. I gave away secrets. Sometimes the articles I wrote helped my business. Sometimes I steered business away from my company, but at least readers knew I was being open and honest.

When I started writing like this, things exploded (in a good way).

  • The articles I wrote for Forbes led to opportunities to publish in more than 20 other high-profile publications like Fortune, Time, Mashable, TechCrunch, and Entrepreneur.
  • I received a cash advance on a book deal with an established publisher, giving me new levels of instant credibility.
  • I was invited to speak at high profile events in exotic locations around the world like Dubai, Israel, Singapore, China, Iceland, and Australia, sharing my ideas in front of audiences of thousands.
  • Most tangibly, I can trace over $5M in revenue for my marketing agency directly to my writing and speaking.

Oh, and getting to hang out with Richard Branson on his island in the Caribbean? Mind blowing. Completely surreal. And it never would have happened if I hadn’t become a contributor.

A few years after I started writing for these business pubs I got a call from the former CMO of a $2B company. She wanted me to coach her on how to build her personal brand, get into Forbes, and do…well, do what I had done.

I turned her down.

I was busy running my marketing agency and writing articles. Helping other people build their personal brands was the last thing on my mind.

But then another person asked for executive coaching, then another, and more and more people started asking questions via email and social media. Regardless of whether they were experienced executives or college students I gave them whatever advice I could, until it became too much–I realized either I had to turn people away, or I had to come up with a scalable solution to help them.

I set out to make the secrets of how to become a contributor to top publications available to everyone.

The Masterclass: Customized For You

I quickly saw that writing a book or a detailed blog post wasn’t enough for many people. Sure, some people have previous experience publishing for other top-tier publications and all they need is a few answers to questions like “Who exactly should I pitch at XYZ magazine?” But for others the questions go deeper. They ask questions like:

  • Will the editor look at my social media profiles? If so, what exactly should I change?
  • Given my background, what should I put in my pitch?
  • What should the subject line of my pitch email include?
  • Twitter or email for pitching?
  • Should I write for smaller publications before going for the big ones?
  • If I can get mentioned in an article in the publication I’m targeting will that help me get in as a contributor?

Then there are the questions many potential contributors aren’t asking, but should, like:

  • How can I build an email list to increase how attractive I am to editors since I can then bring an audience with me?
  • How can I develop a relationship with an editor ahead of time, so that when I pitch it’s natural instead of awkward?
  • How can networking with other contributors help me?

And especially this question–once I get in as a contributor how do I leverage the position to build my business and/or my career?

We’ve created an online course, or masterclass, that answers these questions and many more. It includes a LOT of content, but is easy to navigate to find exactly what you need. You get lifetime access to this content, which I and my team are constantly adding to. Even if you’re already a contributor there’s a lot of value here. It’s the content I wish I had when I was starting, but it’s also the content I need today, and when I find it I add it to the course material and you benefit.

The masterclass content includes video lessons, checklists, and templates, along with meaningful, hands-on assignments. You’ll use this content as it serves you–you don’t need to watch every single video or read every document (although we recommend you at least skim it all so you know what’s there).

In this masterclass we’ll teach you proven methods to get into top contributor spots. Amongst other things, you will learn:

  • How to build the relationships that help you get the attention of editors and lead to writing opportunities (rather than a one-way trip to getting lumped into the “annoying pitches” category);
  • How to find the right “angle” to leverage the expertise and knowledge only you have to land your articles right where you want them;
  • How to become a better writer by learning to craft your pieces to meet the needs of an editor;
  • The strategies for writing the perfect subject line that gets editors to open your email inquiries–and when to use them;
  • Why certain articles work (or don’t), using real examples, so you can remove the mystery about what to pitch and learn to see things from an insider’s perspective;
  • All the many ways media articles connect back to your bottom line, and how to leverage each one of them to drive sustainable ROI.
  • How to write articles that build your personal brand and create results like paid speaking gigs, book deals, career advancement, sales and lead gen, and new business opportunities, exactly like I’ve done for myself, and all without being spammy;
  • How to tackle all the processes and “nitty-gritty” details (that seem second nature to a regular, but are overwhelming to a “newbie”); and…
  • The daily, weekly, and monthly habits that will enable you to generate a continuous stream of powerful brand- and influence-building content.

This learning curve isn’t easy, but the masterclass will walk you through the process step-by-step so you can see exactly how I and others did it.

Plus, every one of the assignments will provide you with material that you will use to position yourself as the kind of focused, targeted thought leader that editors are desperate to lure to their publications. Before you’re done with the first six weeks in our masterclass you’ll have:

  • Your one-sentence positioning statement or “byline” that resonates and sends your message to both editors and your chosen audience;
  • A long-form bio that describes your focus, shows readers why you are qualified to write about it–and is customized to lure web traffic to subscribe to your list and investigate your products or services;
  • A list of business publications you know are front-and-center and relevant for your target audience. You will also identify a “short-list” of editors you’ll want to form relationships with, and the gaps you can step up and fill (along with the dud topics you otherwise would’ve thought were a good idea);
  • A collection of great articles that you can refer to for inspiration on writing style and the key elements of success for you to mimic in your own writing; and
  • Pitch emails you’ve tailored to your target publications…

…so you can do this all yourself, not just once, but forever, not just at Forbes but at any publication you want to get into.

Does this sound like what you need? For many of you this will be the start you need to create an entirely new future for yourself. And if you want to move faster, and easier, we’ve got even more.

 

 

Even Better: Masterclass+

For some, the course content by itself is enough, but your training and progress don’t have to stop with this heavy dose of up-front instruction. For those who want a personal experience in addition to the course material, we’ve created an option that gives you all the course materials plus lifetime access to an exclusive community of current and aspiring contributors. This is the kind of community PR professionals dream of being part of. They pay thousands of dollars a year for software that doesn’t do half of what you can get from this group.

Perhaps the most valuable part of this community is that you get lifetime access to group coaching, designed to keep you accountable and moving forward with your publication goals. You’ll be coached not just by me, but by other contributors I’ve hired to be part of my team who have been through the pitch process and are currently contributing to Forbes, Inc., Entrepreneur, and other publications. Within this community you can post questions and get answers, saving you the time, headache, and frustration you’d experience going it on your own.

For example, let’s say you want to pitch the entrepreneurship section at Forbes to become a contributor there. If you’re working on your own you can figure out who the editor is, but if you are part of your group you could ask “I’m getting ready to pitch the entrepreneurship editor at Forbes, does anyone have any advice or recommendations?” Someone might respond saying, “I was just in touch with him and they’re at a conference right now, so I’d recommend waiting until next week when he’s back at his office and has been able to catch up on email.” Conversations like this take place all the time in our group on hundreds of topics.

 

 

Go Premiere: Masterclass++

Some of our masterclass members not only want the course content and access to the community and the group coaching going on there–they want one-on-one coaching, editing, and other individualized services.

You and I are very lucky that one of the members of this team, in addition to being an accomplished contributor at Forbes and other several top-tier publications, also happens to be a longtime education expert (and if your application is accepted, she’ll be the first person you’ll meet). She holds an M.Ed. in Curriculum and Instruction and has been named “[o]ne of the most influential voices in education policy and technology reporting today.”

With her help, we crafted a premiere level of the masterclass using a “flipped classroom” model, which enables you to learn more material faster and better, with less stress and more practical application.

With this method (which can take as little as just 3-5 hours per week) you’ll get the course material, you’ll get the lifetime community access and group coaching, and you’ll get 6 months of access to:

  • One-on-one coaching (up to two hours per month) from me and my team on the angle you should use for your contributor pitches, down to the individual words, to identify exactly what needs to change to make your pitch a success, removing all the guesswork.
  • Editing of 1-2 of your articles each month, to help you prepare for pitching as well as for when you become a contributor.
  • And, if you start to fall behind your goals, we’ll provide laser coaching sessions and tutor you on exactly what to do next, and how to get ahead and meet your objectives.

Deliverables you’ll only receive through this premiere level, because of the high investment of time we make to provide them, include:

  • Customized consulting to help you craft and refine your personal brand, including your “unfair advantage;”
  • A personalized road map, based on your unique message and your chosen audience, on exactly which publications to target, in which order, and what steps you need to take to get there;
  • A customized social media audit to make sure your profiles are optimized and match your personal brand;

And, of course, if you would like to continue coaching services after the masterclass is over, just let us know, and we’ll discuss accommodations.

This is what I wish existed when I was getting started, but there was nothing like this.

Ready to Apply?

Here’s the thing…

This masterclass isn’t for everyone.

First, let’s be clear that we cannot “guarantee” you a placement at Forbes or any other publication. Even if “selling” contributor posts were possible, and even if it were not completely unethical, we still wouldn’t do it, because it would leave you exposed to crucial skill gaps that would undermine your long-run success. Instead, we teach the powerful, fundamental strategies for creating so much value to editors (and the audiences they serve) that the thought of losing you makes them cringe.

It’s the difference between “give a man a fish” and “teach a man to fish.” In our masterclass and community, we focus on teaching you to fish.

Second, if you decide you’re interested and you apply to be part of the masterclass, my team and I will review your application before we approve you to join the class. In this class we only work with you if you have:

  1. A strong command of the English language.
  2. A clear message you’re passionate about.
  3. An economic engine (a business or career) that can leverage your writing for a strong ROI.

–and you won’t be admitted and absolutely no money will change hands unless we’re completely confident you can succeed.

This isn’t some reverse-psychology sales tactic–we want every single member of this class to succeed as living, breathing proof our methods work.

Third, there are only 20 seats in the Masterclass++ level, and the first time we opened this level it sold out. That means I won’t be giving you a high-pressure pitch. Once you’re accepted, we’ll send you an invitation and an invoice, but we won’t hold your spot–once the seats are gone, they’re gone.

Now, at this point you may be asking, “How much does all of this cost?” The truth is, if I were to charge even 10% of the ROI becoming a contributor has brought me and my team, even though we were bootstrapping and had to learn most of these lessons the hard way, we would be looking at well over $400,000, which would be ludicrously high, of course.

I have friends who consult with high powered executives and help them secure contributor positions, and they charge up to $60,000 for this service. Don’t get me wrong–if I had paid that much to get into Forbes it would have been well worth it, and $5,000 per month is the minimum I charge to my executive coaching clients, but no, we’re not charging anything close to that.

In order to make sure we can serve everyone who wants to get into a contributor spot at a top business publication, we’ve created three levels of pricing to go along with our Masterclass, Masterclass+, and Masterclass++ options, with the premiere option that includes 6 months of one-on-one coaching costing just $597 per month. Here are the full details:

If a well-placed article written and published using the methods we teach you in this masterclass brought you just one additional client, boosted the price you could charge for your goods or services by just 5%, or helped you move up a rung in this competitive job market–what would that be worth? And with the value that will come from consistently hitting your contributor goals…well, we’re aiming to make this the deal of a lifetime.

What’s more, the money is practically irrelevant because you also get a 6-month, no-risk, 100% satisfaction-or-your-money-back guarantee.

Here’s how it works: If you are accepted into the course, fulfill the assignments, are putting in the work in the directions your contributor coach points you in–if even after all of that you don’t feel like you’ve shaved years off your path toward your publication goals by the end of 6 months, we will give you your money back, no questions asked.

With a money-back guarantee like this–what do you have to lose?

Apply now (it’s easy and painless), and–if you’re ready–I’ll look forward to seeing you in the course.

Sincerely,

Josh Steimle

P.S. There’s no commitment until you’re accepted and have opted in to your invitation to the course, and no risk once you’re in. The world moves fast, and opportunities to reach your audience and make a difference are passing you by as we speak–and you know if you fail to act now it’ll probably be years before you “get around to it” again. Don’t let that be you!

 

 

Note: Neither Josh Steimle, Influencer Inc, or any of its writers or staff claim any employment status whatever with any of the publications mentioned in this note or in any of the Power Publishing courses, or to represent them in any matter. Their advice and expertise are grounded solely in their own and others’ experiences, and except where explicitly stated otherwise all views and representations are their own.