Podcast

#12: Dorie Clark, HBR columnist and bestselling author, gives tips on becoming a recognized expert in your field

In today’s episode, Dorie describes how her influencer path began with a layoff and moved into authorship, public speaking, and passive income streams. Tune in to hear Dorie’s formula for becoming a recognized expert.

Listen to this episode on iTunes

What was your biggest insight from this week’s episode? Let us know in the comments or on Twitter @influencer_inc.

IN TODAY’S EPISODE YOU’LL LEARN:

An influencer is a person or group of people that others turn to for inspiration in some facet of their lives.

Dorie does marketing-strategy consulting and public speaking. She’s written three books: Reinventing You, Stand Out, Entrepreneurial You.

After getting laid off from her job as a journalist, Dorie started producing free content which has produced “downstream opportunities” for her, resulting in consulting, coaching, and speaking.

A few years ago, Dorie began moving toward developing passive income streams — business school teaching, paid speaking gigs, affiliate marketing, online courses, etc.

Dorie’s Recognized Expert Course is an online course that helps talented professionals get their messages heard. The course costs $2,000.

Having a book is a great tool for influencers. It confers a level of credibility that is hard to get otherwise. In a lot of ways, it’s the true mark of expertise.

The paths to becoming a recognized expert:

  • Content creation – somehow, in some format, get your ideas out there
  • Social proof – your perceived credibility
  • Your network – who are the people who can give you good feedback, help promote you, etc.

Getting overexcited about one of the above paths to becoming an influencer and neglecting the other two can result in failure.

Tip: Interview other people as a means of networking.

Dorie’s Master Class on Content Creation teaches writers to write articles in 60 to 90 minutes.

Favorite Five

  • Book: Power: Why Some People Have it and Others Don’t by Jeffrey Pfeffer
  • Influencer: James Altucher
  • Conference, group, or event: Renaissance Weekend
  • Preferred social network: Facebook
  • Tool that you can’t live without: ScheduleOnce

LINKS FROM TODAY’S EPISODE